Chris Anderson That was superb. Thank you so much.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

And I think when you synthesize this research, you start with three key insights.

So on day one, these were their initial hypothesis coming into the class.

So hopefully that gives you more insight into regularization and it's effects on the bias and variance of the learning algorithm.

Now if you remember we started here on the left. We didn't earn and paid media.

He has a deep insight into human psychology.

The brain is the record of the feelings of a life.

Many companies have huge databases of customer information.

They could tell you that I want bigger, faster, cheaper status quo.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

More spelunking?

Because no one, and that was a constant problem...

He's not the client.

Apple is one of the few, truly cares.

So he was gay!

Customer relationships is kind of a fourth piece, and customer relationship has a really interesting interaction with these other three pieces.

And one of the things we need to understand is what's the archetype or the persona of our customers that we're actually wanting to get and so one of the things that's kind of hard for startups is to realize that getting customers isn't some abstract idea you really need to understand who your customers are and this is not just thinking about selling to consumers.

Imagine what the iPhone 8 will be able to do.

It gives a real insight into the child.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

I've shared with you so far some insights into the world of experts.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

Next, they got out of the building again.

Here's your client list.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

What's most important to us when we make a video is what the customer sees.

He is a man of vision.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

But they're asking us a first time, a new customer.

I have told you how to treat customers.

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

It's a big idea.