But, if you can make popcorn without burning it, then you can roast coffee.

The other produces coffee that sits on the shelves for weeks and months, and is old, stale and dead.

And it's been credited with ushering in the age of enlightenment.

Remember, if you can make popcorn without burning it, then you can roast coffee.

And a five kilo roaster... 18,000 dollars

Now, let's take a look at some coffee roasters.

And throughout my discovery process I've just had one question

My own tests had determined a peak potency time for espresso of 11 hours after roasting.

The seeds are completely transformed from their dried, green, inert state, to their alive, fresh roasted state, where they can be assimilated by our bodies.

It's my mission to recapture the mystical powerful effects of fresh roasted coffee, and make them available to the masses.

Yet, 95 of the roasted coffee in the world is 100 old, stale and dead.

Until today, I have created an affordable, portable, energy efficient roaster, that produces an excellent result.

Coffee Bean.

Or people who drink old, stale, dead coffee!

But, my life changed in that moment.

This is precisely what I've done. This... is the My Roast!

But, once roasted, they have a very short life span, and need to be consumed within a week to obtain the maximum amount of potency and freshness from them.

Right? Coffee, at its core, is what? Right?

It looked like this

Cost 6,000 dollars!

For those of you who are metrically challenged, that's 2.2 pounds.

Over 90 of these seeds these cherries have two seeds they are the females, and only 5 10 have one seed the male.

Now is the time to wake up, and smell the fresh roasted coffee!

My first batches were very uneven

Once they're properly dried, they can be stored for months, even years.

And like all home roasters,

some seeds roasted very dark, some very light, but still, because it was fresh it was the best coffee I had ever had!

Indigenous coffee cultures around the world they roast their coffee like this.

Their focus in on freshness, and immediate consumption.

The cherries on this tree have seeds inside.

Tin roasting pan... 75 cents?

from the cherry to the cup, growing, harvesting, processing, roasting, and barista training.

He is roasting coffee beans.

Roasted coffee is a fresh food, and should be treated that way.

I started to look around my house ways to roast coffee.

Home roasters, we are an innovative, wacky bunch.

I upgraded... got a bigger drum, got a bigger motor (Laughter) and I was in business.

I grind my own coffee beans every morning.

And a maximum freshness cut off date of 7 days after roasting.

Commercial coffee cultures roast their coffee like this.

It's time for a revolution, and a reinvention of the way we grow, process and prepare our food.

But this! This! It's really delicious!

Brazil supplies the world with coffee beans of quality.

Mame uses a coffee mill to grind coffee beans.

I acquired a one pound drum and a chicken rotisserie skewer, and a motor that turn that drum three revolutions a minute.