Remember, if you can make popcorn without burning it, then you can roast coffee.

But, if you can make popcorn without burning it, then you can roast coffee.

Or people who drink old, stale, dead coffee!

But, my life changed in that moment.

This is precisely what I've done. This... is the My Roast!

It looked like this

The other produces coffee that sits on the shelves for weeks and months, and is old, stale and dead.

Now, let's take a look at some coffee roasters.

Cost 6,000 dollars!

I upgraded... got a bigger drum, got a bigger motor (Laughter) and I was in business.

And it's been credited with ushering in the age of enlightenment.

For those of you who are metrically challenged, that's 2.2 pounds.

And a five kilo roaster... 18,000 dollars

And throughout my discovery process I've just had one question

Home roasters, we are an innovative, wacky bunch.

Once they're properly dried, they can be stored for months, even years.

And like all home roasters,

My own tests had determined a peak potency time for espresso of 11 hours after roasting.

Indigenous coffee cultures around the world they roast their coffee like this.

Until today, I have created an affordable, portable, energy efficient roaster, that produces an excellent result.

Tin roasting pan... 75 cents?

Roasted coffee is a fresh food, and should be treated that way.

I started to look around my house ways to roast coffee.

Yet, 95 of the roasted coffee in the world is 100 old, stale and dead.

I've created this roaster for a fraction of a cost of some of the commercial roasters you've seen about a tenth of the cost.

And a maximum freshness cut off date of 7 days after roasting.

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Commercial coffee cultures roast their coffee like this.

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