(Laughter) What do I mean by that? (Laughter)

You know what? You're wrong! This is the best way it ought to be in this restaurant.

During hot season, perishables go bad easily.

A health food company.

This truck transports fresh food from Aomori to Tokyo.

This was an enormous revelation.

Why is this critical?

Roasted coffee is a fresh food, and should be treated that way.

Quickly and with his eyes watering with satisfaction, he ate one after the other the cheese, the vegetables, and the sauce.

There are all sorts of shady things about it.

Some of us were eating in good restaurants and learning how to cook well.

It is, in fact, enormously important. I'll explain to you why.

And just to give you one instance of this food.

Yet, 95 of the roasted coffee in the world is 100 old, stale and dead.

There's a bunch of other industries that don't have copyright protection, including the food industry.

You think that monster's still roaming around? Yeah.

Within the Solidarity Economy, the production respects the natural envioronment

So, and you get all the disease protective substances.

She likes to eat fresh raw vegetables.

They are excellent, aren't they?

This is actually what's called, in the digital world, user generated content.

What Howard did is he fundamentally changed the way the food industry thinks about making you happy.

Fresh, whole unprocessed foods, repeat after me.

Overseas food exports are one of the mainstays of agribusiness.

Don't let nutrition labels or advertising fool you.

What is more, when we see how the pharmaceutical industry uses the patents they have, we see something very different.

I want to eat fresh fish.

He made out really well in the clothing business.

The E.P.A. statistics say that there's going to be more and more flooding.

I have a craving for fresh fruit.

This is something Jamie Oliver talked about the other day.

They come with no preservatives or additives, nor do they come in fancy, cleverly marketed packages fresh whole unprocessed foods.

One woman I met from France had such crippling arthritis that she could not open her fist.

Not with refined junk foods, but with fresh, whole, unprocessed foods found in nature.

Food, water, electricity. All the comforts.

He never eats lunch down here. He's too busy being an animation god! Then it's fate, man.

Frank... in the restaurant business, a little behind is a lot ahead.

Now, I've shown you a bunch of lab data, and so the real question is

The second kind of invisible innovation coming out of India is what we call outsourcing innovation to Indian companies, where many companies today are contracting

Cars are factory products, while foods are farm products.

And as you can see, that's three quarters of the food that we're eating for the most part processed foods and fast foods.

We ate fresh fruit after dinner.

When all of these tariffs are reduced, the things that we're supposed to encourage, and jump start an industry, the industry collapses.

The company produces soy sauce and other food products.

Now, finally,