I felt like I needed to understand better.

Not worth the remembered value.

And the first words that came to my mind were whole hearted.

I think uses an analogy which is probably the best justification and explanation for the value of marketing, the value of perceived value and the fact that we should actually treat it as being absolutely equivalent to any other kind of value.

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

This proverb is worth remembering.

And then the 1980's.

I just don't see the value in it.

Their pain is your pain.

That's essentially the market's sense of what this number really is.

Which is that, actually, first one, all value is actually relative.

And I know that vulnerability is the core of shame and fear and our struggle for worthiness, but it appears that it's also the birthplace of joy, of creativity, of belonging, of love.

Make sure you lie three times a day.

your core values.

Because, hey, if we're all living in ourselves and mistaking it for life, then we're devaluing and desensitizing life.

And we all have friends who are total screw ups and yet we still trust them.

Somehow when the consciousness is identified with the instrument through which it can manifest and taste experiencing, somehow it gets confused and identified with the instrument and takes the instrument to be what it is.

It is worthwhile remembering the moral.

But isn't liberty worth fighting for?

I still valued self worth above all other worth, and what was there to suggest otherwise?

Now what's our mantra of this day and age I wonder?

It's not worth the pain.

So, arise, Dúnedain!

Remember who you are!

Selfstimming is self comforting.

Now there are three levels of self to consider the proto, the core and the autobiographical.

And we'll introduce debt later, because that's another variable that a lot of people don't think about when they

But you will be the best you could be

He kept his own counsel.

But is it worth killing for?

Next thing I learned is that

A selfish man thinks of nothing but his own feelings.

(Laughter)

Don't you realize what you've invented?

I have no self esteem.

You cannot discriminate.

Or who we really want to be, or should be?

If we look at unemployment, there are common effects experienced by individuals.

I didn't want to lecture or have just book reading.

We've created entire value systems and a physical reality to support the worth of self.

Get a reward from it!

Not so in Italy.

Here's the experience you all had while listening to the TED Talks.

Money is an agreement.

But the novelty is here.