It's certainly the people you work with.

I think that'll be clear to you in a second.

So what happens? They do the tests.

High performance, about two month's salary.

But the revenues are much greater if the drug treats a million people.

He was wrong.

So, creativity counts, knowledge matters, innovations transform, incentives inspire.

You know, economists like to say, there are no bad people, there are just bad incentives.

Same deal. You we're timing for norms.

But this is a problem of just incentives, just incentives.

Because sometimes this can get confusing.

Right? Bonuses, commissions, their own reality show.

So let's just say for a second and I want you to think about it what is everyone's incentive?

To maximize revenue. And why? Revenue to the artists?

Well, if something is inconvenient, even if we believe in it, moral suasion, financial incentives, don't do much to move us but social pressure, that's powerful stuff.

And that is a way that you can make sure that your incentives are always aligned to use the new language.

The mid 1990s, Microsoft started an encyclopedia called Encarta.

So they have a very, very high rating.

Very good.

Yeah. Yeah,okay,good. Good.

There are a lot of people who have a financial incentive to promote that story.

And it actually took being a journalist to understand all these incentives.

Again, a lot of people cheated by just by a little bit, and they were insensitive to these economic incentives.

Because there are more drugs to treat common diseases than there are to treat rare diseases.

When you try to solve really complex social problems, the right thing to do is most of the time to create the incentives.

oh, there we go.

No, no, no!

205,849?

Better?

Okay?

People are willing to invest more, and the budgets are larger.

So it has neither the resources, nor the incentives, to hook up many other users.

That's good. Good.

We don't have any incentive to go and resolve it across the U.S.

And that means an increase incentive to do research and development, which benefits everyone in the world.

Going to the arc

And great colts come from great sires.

Not okay with thats.

Diego Not pulling with bike

He should be getting off soon.

Fool.

That's a good idea.

Come on! Go, go, go, go, go, go!

All right.

Very good.