To maximize revenue. And why? Revenue to the artists?

It's certainly the people you work with.

I think that'll be clear to you in a second.

So what happens? They do the tests.

High performance, about two month's salary.

But the revenues are much greater if the drug treats a million people.

He was wrong.

So, creativity counts, knowledge matters, innovations transform, incentives inspire.

You know, economists like to say, there are no bad people, there are just bad incentives.

Same deal. You we're timing for norms.

But this is a problem of just incentives, just incentives.

Because sometimes this can get confusing.

Right? Bonuses, commissions, their own reality show.

So let's just say for a second and I want you to think about it what is everyone's incentive?

In eight of the nine tasks we examined across three experiments, higher incentives led to worse performance.

And that is a way that you can make sure that your incentives are always aligned to use the new language.

The mid 1990s, Microsoft started an encyclopedia called Encarta.

So they have a very, very high rating.

There are a lot of people who have a financial incentive to promote that story.

And it actually took being a journalist to understand all these incentives.

Again, a lot of people cheated by just by a little bit, and they were insensitive to these economic incentives.

Because there are more drugs to treat common diseases than there are to treat rare diseases.

When you try to solve really complex social problems, the right thing to do is most of the time to create the incentives.

People are willing to invest more, and the budgets are larger.

So it has neither the resources, nor the incentives, to hook up many other users.

We don't have any incentive to go and resolve it across the U.S.

And that means an increase incentive to do research and development, which benefits everyone in the world.

High

Shit.

You know what he'll do?

That's too expensive

The pitch is high. Ball one.

How to increase one's creativity and how to recruit and reward creative people

Estimate one's creativity, increase it, and give an incentive for it

He is tall, but his brother is much taller.

Ken is tall, but I'm not.

If you're crappy, say you're crappy!

It's high risk, extremely high risk.

Good? Yeah, No, I'm great, you know, it's totally great.

Be quiet and just take a look at this!

In America 'rebate' is widely recognized, generally as an incentive where makers give back directly to consumers.

The waves are high.

With who?

So, I'll label this for you in a second.

Higher.