By the way, what market type are you in?

Another is where you take a segment or re segment an existing market.

It turns out that the type of market changes everything.

In value proposition, what was the product cost?

Now, it turns out that what the hockey stick really represents are startups in a new market.

Hopefully you have a different approach or different insight than anybody else.

So, our sales curve in an existing market literally should be one of taking shares.

Let's go back to traditional farming.

Why? Because you've never asked the question what type of market am I in?

We must feed three billion people in cities.

There is a plan to restrict the use of cars in the city center.

You want to identify who your customers and markets are, and you have, but you now want to size the market,

We can certainly see this in response to the current financial crisis.

As the real questions are, if they don't exist, how will they find out about you?

There are cases where the rule does not hold good.

First, China provided rare earth elements very cheaply to everybody in the world by their cheap labor, lack of enforceable environmental regulations, and their appreciate currency.

After 140 years of conflict and 100 years of dry streams, a circumstance that litigation and regulation has not solved, we put together a market based, willing buyer, willing seller solution a solution that does not require litigation.

And we need to remake it, to make it simple, if it tends to regulate as broadly as it regulates.

So how would you estimate the served available market or SAM for an Android Game within an order of magnitude?

As we kept talking about earlier, market size.

A modern market is more than a website it's a web of interoperable marketplaces, back office mechanisms, regulatory regimes, settlement mechanisms, liquidity sources and so on.

Now this also, as good as it is, wasn't quite enough.

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The reg manual says the next...

The big idea is that there's thing external to the canvass that are important for a start up.

Is is the total number of mobile phone users?

The troll market! The troll market?

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

The federal government abdicated most responsibility.

In Ethiopia, there's never been a keyboard.

If you're doing a clone market that is copying a US business model in a foreign country, that probably is the second closest to immediate profitability because you know the market exist that you just need to implement it in your local country.

The stock market is often called a dangerous one.

Thorn, I thought they had you on riot control.

It doesn't bother the taxpayer necessarily.

Let's say in one part of town, there's some type of a market.

So, copyright is a regulation by the State intended to change a regulation by the market.

You have to eat regularly.

Tom is in favor of gun control.

(Laughter)

So when they took a look at this day one canvas, the teaching team first said

For the past decade or so, a massive urbanization and development have let us witness a lot of reports on the forced demolition of private property.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

All of these external forces you need to be asking the team to present as well and be constantly thinking about it.

Sex is a huge industry.

One of the things I just want to reemphasize because we mentioned it earlier is the difference between single sided markets and multi sided markets.