Another is where you take a segment or re segment an existing market.

It turns out that the type of market changes everything.

In value proposition, what was the product cost?

By the way, what market type are you in?

Now, it turns out that what the hockey stick really represents are startups in a new market.

Hopefully you have a different approach or different insight than anybody else.

Let's go back to traditional farming.

Why? Because you've never asked the question what type of market am I in?

We must feed three billion people in cities.

There is a plan to restrict the use of cars in the city center.

We can certainly see this in response to the current financial crisis.

So, our sales curve in an existing market literally should be one of taking shares.

You want to identify who your customers and markets are, and you have, but you now want to size the market,

There are cases where the rule does not hold good.

First, China provided rare earth elements very cheaply to everybody in the world by their cheap labor, lack of enforceable environmental regulations, and their appreciate currency.

After 140 years of conflict and 100 years of dry streams, a circumstance that litigation and regulation has not solved, we put together a market based, willing buyer, willing seller solution a solution that does not require litigation.

So how would you estimate the served available market or SAM for an Android Game within an order of magnitude?

As we kept talking about earlier, market size.

A modern market is more than a website it's a web of interoperable marketplaces, back office mechanisms, regulatory regimes, settlement mechanisms, liquidity sources and so on.

Now this also, as good as it is, wasn't quite enough.

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The reg manual says the next...

As the real questions are, if they don't exist, how will they find out about you?

The big idea is that there's thing external to the canvass that are important for a start up.

Is is the total number of mobile phone users?

The troll market! The troll market?

The federal government abdicated most responsibility.

In Ethiopia, there's never been a keyboard.

Thorn, I thought they had you on riot control.

It doesn't bother the taxpayer necessarily.

And we need to remake it, to make it simple, if it tends to regulate as broadly as it regulates.

And then, of course, it has zones of consumption,

So, copyright is a regulation by the State intended to change a regulation by the market.

Tom is in favor of gun control.

(Laughter)

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

All of these external forces you need to be asking the team to present as well and be constantly thinking about it.

Sex is a huge industry.

Maybe if I do it on a small amount,

Slave market?

You should obey the traffic rules.

And that's the powerful men. We have to meet and to talk to them.

The surrounding area remains closed

Your total available market plus or minus a couple of billion.

You tend to worry about channels and customer relationships and whether I can make money.