Overseas food exports are one of the mainstays of agribusiness.

Cars are factory products, while foods are farm products.

And as you can see, that's three quarters of the food that we're eating for the most part processed foods and fast foods.

This innovation is at the heart of the transformation of American agriculture, and the rise of Chicago to a global market, agricultural market, superpower from where it was, a small regional town.

Within the Solidarity Economy, the production respects the natural envioronment

A health food company.

I think also the explosion of the organic farming movement, and the renaissance of farmers' markets, are other illustrations of the fact that people are desperate to get away from eating and cooking and cultivating their food on an industrial timetable.

Unemployment up. Housing values down. Equity markets down.

The Thompsons live on a farm just outside Nyack.

(Laughter) What do I mean by that? (Laughter)

Peter Brabeck

Well, isn't blank the answer? organic food,

Let's go back to traditional farming.

ECX, moreover, can become a trading platform for a pan African market in agricultural commodities.

And we give those two boxes, those two relationships, a special name.

Japan's competitiveness is very strong in industrial products, but weak in agricultural products.

We must feed three billion people in cities.

And then you extract them out of the ground, and sell them on the open marketplace.

I thought that's where we came from.

And therefore you had a situation where every state had its own market for products.

The market was flooded with imports.

This is actually what's called, in the digital world, user generated content.

Principal industry farming.

There's no market.

We love farmers' markets, we love small family farms, we talk about local food, we eat organic.

They developed

The market was flooded with foreign goods.

We are not afraid. We will not allow a Monsanto rule through Monsanto laws to shape our seeds, our agriculture, our food .

10.35, inspect agriculture organisation, who'll present you with an olive tree.

By now to get to this step we assumed you believe you have product market fit.

Supermarkets reliant on transportation and the industrial scale farms that supply them are unlikely to survive as oil declines.

Here's another example from technology agriculture.

You know what? You're wrong! This is the best way it ought to be in this restaurant.

You think that monster's still roaming around? Yeah.

Ate them in my aunt's ranch. Regularly!

Agriculture.

Farm

This is powered by low cost VSAT technology, aggressively trying to reach farmers to bring them into the market.

That's not a business, and it isn't agriculture.

Life in a waste disposal plant in a Soylent factory someplace.

We need everyone at the table.

The market is glutted with cheap imports.

The farm!

Indian companies to do a major part of their product development work for their global products which are going to be sold to the entire world.

And when you think about food, the underpinning of food in both cases is potentially problematic agriculture.