And so much like thinking through pain, you'll start with a set of hypothesis, but the only way to understand this is outside the building in front of lots of customers.

By now, you're intimately familiar with the business model canvass.

Fill out the business model canvass.

But you know what? I might know something that my competitors don't know.

Now if you remember we started here on the left. We didn't earn and paid media.

How do you know which one to use?

Cold calls are the primary function of the telemarketing department.

I have told you how to treat customers.

And in value proposition, the goal of this is to find out that minimum viable product.

You cater an event where the cost to you was 200

Now we finally come to the last part of the business model canvas.

So let's follow our Jersey Square team and see what they did with customer segments.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

The non evil record label that is fair to artists and customers alike

All these right now are hypothesis, but pretty good starting points.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

So on day one, these were their initial hypothesis coming into the class.

Many companies have huge databases of customer information.

That's your job as the facilitator and coach.

Is it about time saved? New efficiency created?

Did he ever mention any particular client being unhappy?

So let's follow our Jersey Square team down and see what they've done for customer relationships.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Instead of pricing based on cost,

I have no idea where my husband is.

And in this class, we're going to be talking about the first two steps, customer discovery, customer validation, the pivots that connect them, and then a few that are lucky.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

Why don't you match the titles below with the roles of the customers?

Apple is one of the few, truly cares.

And all this depends on your knowledge that you've just learned about the customers, their reaction to the value proposition and all the work you've been doing outside the building.

How do you actually make money from your product and service being sold to customer segments?

This last step is growing customers for the web mobile channels.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Now, what happened is, they got out of the building and this time, after they spoke to a series of customers, they spoke to over 60.

Next, they got out of the building again.

Here's your client list.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

Get is how you actually acquire customers and get them to purchase your product.

So the answer is for the linked in, there are two sides to this market.

He found out emerson's client was dubaku.

JU That's a good question, and we ask ourselves that every day.