What are the costs of jerseys and warehousing and shipping and cleaning,

Show them the grumpy employees.

A red light shows the electricity is out of phase

What are all the pieces? Well let's take a look.

And so much like thinking through pain, you'll start with a set of hypothesis, but the only way to understand this is outside the building in front of lots of customers.

By now, you're intimately familiar with the business model canvass.

Those are entrepreneurial traits that you want to be nurturing.

Fill out the business model canvass.

But you know what? I might know something that my competitors don't know.

So in month 1 you cater an even where the cost to you was 100

Now if you remember we started here on the left. We didn't earn and paid media.

To correct an out of phase machine, perform the following steps

How do you know which one to use?

Cold calls are the primary function of the telemarketing department.

I have told you how to treat customers.

Much like ranking ranking pain, I want you to think about ranking gains.

And in value proposition, the goal of this is to find out that minimum viable product.

Customer service meant actually talking to the people who came into your shop.

You cater an event where the cost to you was 200

And what do great customers do, great feeling customers?

Now we finally come to the last part of the business model canvas.

So let's follow our Jersey Square team and see what they did with customer segments.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

But a consultant told us we need to manage our clients and not service them.

Now, switch on the Machine's primary Breaker and move to the Control Panel and press POWER ON

The non evil record label that is fair to artists and customers alike

All these right now are hypothesis, but pretty good starting points.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

They give better service not worse, but better.

So on day one, these were their initial hypothesis coming into the class.

Many companies have huge databases of customer information.

That's your job as the facilitator and coach.

Is it about time saved? New efficiency created?

Did he ever mention any particular client being unhappy?

So let's follow our Jersey Square team down and see what they've done for customer relationships.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Instead of pricing based on cost,

I have no idea where my husband is.

And in this class, we're going to be talking about the first two steps, customer discovery, customer validation, the pivots that connect them, and then a few that are lucky.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

Why don't you match the titles below with the roles of the customers?

The next thing is revenue streams.

Apple is one of the few, truly cares.

So if you happen to be a man, Ashley over there will suck your dick.