And for web, mobile or cloud, we were getting you into the funnel on the bottom.

And so they figure out how to sell existing customers more products.

By now, you're intimately familiar with the business model canvass.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

Now we finally come to the last part of the business model canvas.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

The answers are get, keep, and grow are the three parts of customer relationships.

We build and maintain relationships with others.

Customer relationships is kind of a fourth piece, and customer relationship has a really interesting interaction with these other three pieces.

And in that whole idea, how do we configure the relationship between our body and the space?

Here we're seeing the path and it's better for us to go it along together.

Do we want them to be the same?

So again let's use our Jersey Square team as an example of what customer relationships might

However, object 3D is designed for another purpose that is extremely useful.

They strive constantly to improve customer relations.

So what you need to understand is what type of relationships you need to have with them.

We talked about value proposition, we talked about customer segments, we talked about channels, but today we're going to focus on customer relationships.

So now they're looking at industrial enzyme manufacturers, their key activities are R amp D, and production support is their next change.

So from not even knowing the meaning, you're beginning to construct some characterization of the relationship between Hamlet and Polonius, which was not good.

We're going to find lots more proceduresà   both today and through the rest of the course.

Now if you remember we started here on the left. We didn't earn and paid media.

Nobody wants the U.S. monetary authority to check their relationship, to monitor their relationship with their clientele.

Let's take a look at now the web mobile funnel.

And in Chicago, we will endorse a proposal to support a strong and sustainable long term Afghan force.

And in value proposition, the goal of this is to find out that minimum viable product.

You cater an event where the cost to you was 200

Just as a reminder, what the teams will be starting with in Week 1 is filling out the business model canvas and getting out of the building and testing their hypotheses about the value proposition, customer segments, and channel.

So, if we take a look at the Jersey² team was worrying about, it's what most start ups worry about on day 1, is does my value prop match my customer segment, and do I have product market fit?

Let's see, let me complete this delta right here.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So on day one, these were their initial hypothesis coming into the class.

So light is, of course, for social interaction also to create relationships with all the features around us.

I think about trying to rework and re engage the lines on this graph in a more productive way.

So today, while we're talking about value proposition, value proposition works hand in hand with who your customers are, which we'll be talking about in the next lecture.

How do they currently buy and what's the revenue stream that's associated with these kind of pricing tactics?

You can see how the vibrations get larger and smaller, depending on how you move.

We all work on little laptops and try to move desks to change the way we think.

Many companies have huge databases of customer information.

Another example of a customer segment was someone making new kite boarding equipment.

That's your job as the facilitator and coach.

What is the competition? What are they charging?

Again, your CAC declines. The idea is what can you do to make this very efficient?

That thing doesn't exist in the world.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.