You both shared a client a long time ago... Carol Gentry?

Feel free to make events private, share with individuals and groups, or even share your calendar publicly so your business can easily communicate with customers and external groups.

Feel free to make events private, share with individuals and groups, or even share your calendar publicly so your business can easily communicate with customers and external groups.

We will take it to the potential customers.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

They could tell you that I want bigger, faster, cheaper status quo.

Now if you remember we started here on the left. We didn't earn and paid media.

By now, you're intimately familiar with the business model canvass.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

We have recently accepted a client who is VampireAmerican.

Now we finally come to the last part of the business model canvas.

Our new contacts will give us access to bluechip clients, national governments...

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

You could say look, I performed services that will earn me 200 in the future

And if not, just don't give up and say, Well, it didn't.

It's exactly the same idea we might want to offer loyalty programs, contests and events, blogs, RSS and email, or social media all designed to engage customers.

How do you know which one to use?

So let's follow our Jersey Square team and see what they did with customer segments.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

Well getting customers is just like it sounds.

And in value proposition, the goal of this is to find out that minimum viable product.

You cater an event where the cost to you was 200

So on day one, these were their initial hypothesis coming into the class.

And in this class, we're going to be talking about the first two steps, customer discovery, customer validation, the pivots that connect them, and then a few that are lucky.

And we found after much research that actually not much research, quite simple research that the counterfeit customer was not our customer.

I have no idea where my husband is.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Another key component of understanding customers is understanding customer gains, which is a fancy way for saying what are the benefits that customers expect, or desires, so besides the jobs they want to get done what do they want to gain by using your product or service?

Now we've reached the end of the TED Talk.

One of the most important metrics to think about now that we have an end to end funnel is something called lifetime value and a lifetime value LTV is not your lifetime but your customer's lifetime.

That's your job as the facilitator and coach.

Even though on day 1 you're not thinking about keeping customers because you're desperately worried about getting them, just understand the next thing you're going to be doing is worrying about how to keep your most valuable customer.

Get is how you actually acquire customers and get them to purchase your product.

So the answer is for the linked in, there are two sides to this market.

And so they figure out how to sell existing customers more products.

If in fact, your conversion rate between acquisition activation could be increased.

Because no one, and that was a constant problem...

So let's follow our Jersey Square team down and see what they've done for customer relationships.

And after two days, you have activated 20 customers.

Why do you want to think about keeping customers is that customers are a lot more expensive to acquire over here than they are to keep.

The bonds within a single water molecule are called polar covalent bonds.

Another common paid activity is advertising. What kind of advertising?

And when you finally, finally think you do have something that matches customer needs, you get to the next step, which is customer validation.