As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

And so we're in the last piece in detail is what gain are you creating.

Of course. I won't let you down.

Pricing is kind of the tactics.

So don't just hack them to pieces, remember you are an entertainer.

So these are about changes in how people work and live and interact and what they expect, and these are very different than technology insights.

Another key component of understanding customers is understanding customer gains, which is a fancy way for saying what are the benefits that customers expect, or desires, so besides the jobs they want to get done what do they want to gain by using your product or service?

He could not live up to expectations.

Master Yoda is living up to my expectations.

And I won't fail him You're afraid, Draco

All I've ever wanted... was to live up to you, Caesar.

Tektronix's new software perfectly responds to the needs of customers using logic analysers.

And then understand why they had to wait for so long.

What is it you're building and for who?

I'm actually trying to lower the bar.

Is it saving money, saving effort, saving time, and what do they expect, and what would go beyond their expectations?

It's a big idea.

Everything will be fine, Mr. Teufel.

Now let's go to month 3.

At least in that respect,

Do you have some insight about technology and, again, the gains and pains that that will provide for customers?

It turns out that the answer is pretty specific.

We will take it to the potential customers.

They could tell you that I want bigger, faster, cheaper status quo.

Now we finally come to the last part of the business model canvas.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

And in value proposition, the goal of this is to find out that minimum viable product.

have breakfast with them... do whatever it takes to familiarize them with our packages.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

In an existing market, if customers react to your hypothesis that what they needed was higher performance and you are correct, this is your revenue curve.

By now, you're intimately familiar with the business model canvass.

I have no idea where my husband is.

We have recently accepted a client who is VampireAmerican.

You ought to live up to your parents' hopes.

I must live up to his expectations.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

And they love to tell you, Oh, it's about 10 percent, proudly.

I'm sorry that I couldn't live up to your expectations.

I'm sorry I couldn't live up to your expectations.

One of the most important metrics to think about now that we have an end to end funnel is something called lifetime value and a lifetime value LTV is not your lifetime but your customer's lifetime.

Now, you can imagine what was the reaction of the international finance and banking.

They love to tell you, It's about 10 percent, proudly.

Another common paid activity is advertising. What kind of advertising?

Apple is one of the few, truly cares.