How much did it cost to acquire a customer? How much did the campaign cost?

Next, they got out of the building again.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Let's just take a look at quickly a web example in getting customers, you're going to be o worrying about how do I acquire them that is how do I get them even to my website, how do I activate them that is how do I make them do something, and then later on we'll see after I got them how do I keep them around that is how do I not lose them through attrition and churn and then what can I do once I have customers to make them spend more money or use my product even more.

So on day one, these were their initial hypothesis coming into the class.

Now if you remember we started here on the left. We didn't earn and paid media.

How many showed up in the store, how many showed up on my website, how many called the 800 number, and it's this space between actually doing and this is what makes it so hard in physical channels.

Many companies have huge databases of customer information.

And since the enthusiastic new d a has Put all my competitors out of business..

Now we finally come to the last part of the business model canvas.

I'll consider it.

Yeah,I'm weighing things.

Let's look them over for assignments.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Let's work it in.

Think about it, boys.

Apple is one of the few, truly cares.

The matter is now under consideration.

Has it been considered?

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

A decision has been made.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Here's your client list.

Real enough to loop you in.

You're the one who was learning military strategy in his diapers.

So now they're looking at industrial enzyme manufacturers, their key activities are R amp D, and production support is their next change.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

Because no one, and that was a constant problem...

It's a big idea.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?