Many companies have huge databases of customer information.

They wanted to use the network

Everybody knew that we never give any information to the police.

That information is security protected,

That's classified information.

That's classified.

That information is classified.

I mean, in general, what's your philosophy?

That's confidential information

And on top of that there is a vast amount of vital intelligence on that mainframe.

Now we will transfer all your secrets to me.

And ultimately can they grow their customer base?

Market segmentation.

I was so scared of going to jail because of my computer being seized.

It'senryaylor, the esident's husband, but that information is not to be disseminated.

This information is confidential.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

He's credible, an m a lawyer from a leading consultancy.

So on day one, these were their initial hypothesis coming into the class.

Now if you remember we started here on the left. We didn't earn and paid media.

His secretary flatly denied leaking any confidential information.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

Roofilin, for your information, is the date rape drug.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

The United States, Great Britain, joined for instance,

He was caught... three months ago trying to leave the premises with classified information.

Apple is one of the few, truly cares.

Keep this information under your hat.

Personally, I don't like the idea of sharing sensitive information with a civilian scientist.

The senator made requests for classified intelligence 29 times last month.

The customer's complaint was about a sensitive issue.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

But just understand that in new markets of course you don't get out and ask people what features they need.

And unless you're in an existing market and you happen to know which features the customers have told you are more important.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

Obviously there was a leak somewhere.

This lead came from Queenan's undercover guy.