It doesn't really work in this context.

Now if you remember we started here on the left. We didn't earn and paid media.

Show them the grumpy employees.

What are the costs of jerseys and warehousing and shipping and cleaning,

They give better service not worse, but better.

I want them to either pay for the product or sign up for something and become a user.

A red light shows the electricity is out of phase

So in month 1 you cater an even where the cost to you was 100

Everybody knew that we never give any information to the police.

To correct an out of phase machine, perform the following steps

What are all the pieces? Well let's take a look.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

Well getting customers is just like it sounds.

And what do great customers do, great feeling customers?

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Those are entrepreneurial traits that you want to be nurturing.

Now, switch on the Machine's primary Breaker and move to the Control Panel and press POWER ON

Much like ranking ranking pain, I want you to think about ranking gains.

So on day one, these were their initial hypothesis coming into the class.

Customer service meant actually talking to the people who came into your shop.

Many companies have huge databases of customer information.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

But a consultant told us we need to manage our clients and not service them.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

The next thing is revenue streams.

Some passengers complained about the service.

Apple is one of the few, truly cares.

So if you happen to be a man, Ashley over there will suck your dick.

So what we could do if we wanted to make this a little bit fancier, we could say that a new customer would pay and then we can say that's y, so y is equal to 0.29x minus 3 if x is greater than 10, if the guy or the gal orders more than 10 photos.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

I want to use and on the web, I might be paying Google forever.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

Let's do an exercise and see what it feels like and how does it work to get an activated customer and how much it cost.

So the impact of all this has been essentially one of growing the market, because it focused on the non customer, and then by reaching the unreached, we're able to significantly grow the market.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

If you wanted to get fancy, this is a little bit inaccurate when the customer ordered less than 10 photos because, let's say the customer orders 10 photos.