Now if you remember we started here on the left. We didn't earn and paid media.

Show them the grumpy employees.

To correct an out of phase machine, perform the following steps

I want them to either pay for the product or sign up for something and become a user.

What are all the pieces? Well let's take a look.

What are the costs of jerseys and warehousing and shipping and cleaning,

Well getting customers is just like it sounds.

So in month 1 you cater an even where the cost to you was 100

Everybody knew that we never give any information to the police.

A red light shows the electricity is out of phase

And in value proposition, the goal of this is to find out that minimum viable product.

And what do great customers do, great feeling customers?

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

They give better service not worse, but better.

Those are entrepreneurial traits that you want to be nurturing.

It doesn't really work in this context.

Now, switch on the Machine's primary Breaker and move to the Control Panel and press POWER ON

But a consultant told us we need to manage our clients and not service them.

By now, you're intimately familiar with the business model canvass.

So on day one, these were their initial hypothesis coming into the class.

Much like ranking ranking pain, I want you to think about ranking gains.

The next thing is revenue streams.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

Apple is one of the few, truly cares.

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.

Customer service meant actually talking to the people who came into your shop.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

Let's do an exercise and see what it feels like and how does it work to get an activated customer and how much it cost.

So if you happen to be a man, Ashley over there will suck your dick.

I want to use and on the web, I might be paying Google forever.

So the impact of all this has been essentially one of growing the market, because it focused on the non customer, and then by reaching the unreached, we're able to significantly grow the market.

What's most important to us when we make a video is what the customer sees.

Next, they got out of the building again.

Now we finally come to the last part of the business model canvas.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in month one, you cater an event where the cost to you was 100

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

This last step is growing customers for the web mobile channels.

If you remember, we understood who the customer archetype was with running search engine marketing or search engine optimization, but in the web, we just really have to do two things