Now if you remember we started here on the left. We didn't earn and paid media.

Show them the grumpy employees.

I want them to either pay for the product or sign up for something and become a user.

What are the costs of jerseys and warehousing and shipping and cleaning,

So in month 1 you cater an even where the cost to you was 100

Everybody knew that we never give any information to the police.

A red light shows the electricity is out of phase

To correct an out of phase machine, perform the following steps

What are all the pieces? Well let's take a look.

Well getting customers is just like it sounds.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Those are entrepreneurial traits that you want to be nurturing.

It doesn't really work in this context.

And what do great customers do, great feeling customers?

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So on day one, these were their initial hypothesis coming into the class.

Now we finally come to the last part of the business model canvas.

Much like ranking ranking pain, I want you to think about ranking gains.

Now, switch on the Machine's primary Breaker and move to the Control Panel and press POWER ON

But a consultant told us we need to manage our clients and not service them.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

They give better service not worse, but better.

In particular, because the idea is that if you analyze the data, that data will tell you something about your customers and then you can better serve your customers and then your profits will go higher.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Customer service meant actually talking to the people who came into your shop.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

Here's your client list.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

So the impact of all this has been essentially one of growing the market, because it focused on the non customer, and then by reaching the unreached, we're able to significantly grow the market.

I leave this room, and it's over.

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

What's most important to us when we make a video is what the customer sees.

The next thing is revenue streams.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

Picking up a package, delivering it to our client.

When I got there, we had zero happy customers.

I want to use and on the web, I might be paying Google forever.

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.

So in month one, you cater an event where the cost to you was 100