Now if you remember we started here on the left. We didn't earn and paid media.

I want them to either pay for the product or sign up for something and become a user.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

That's a gentlemen's club. I told you about it. The Singapore clients come to the city, they love that crap.

Well getting customers is just like it sounds.

By now, you're intimately familiar with the business model canvass.

And in value proposition, the goal of this is to find out that minimum viable product.

So on day one, these were their initial hypothesis coming into the class.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Another example of a customer segment was someone making new kite boarding equipment.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

Many companies have huge databases of customer information.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Because no one, and that was a constant problem...

It's a big idea.

Apple is one of the few, truly cares.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.

At the end of the day, not only do you know about the pains and gains of these customers, but you specifically know who they are.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

I want to use and on the web, I might be paying Google forever.

Attribute

Match Type

Match

attributes

Attr

Attributes

Attributes

Attribute...

Attribute

What's most important to us when we make a video is what the customer sees.

We will take it to the potential customers.

Next, they got out of the building again.