The other thing that we're interested in doing if you remember in customer segments is understanding a day in the life of a customer.

JU That's a good question, and we ask ourselves that every day.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So on day one, these were their initial hypothesis coming into the class.

Now if you remember we started here on the left. We didn't earn and paid media.

As we said earlier, you know now your customer segment's perception of the value of your value prop.

Many companies have huge databases of customer information.

Now we finally come to the last part of the business model canvas.

But Mr. Wallace, I'll need at least a week in Cleveland to visit all my accounts.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

Customer service meant actually talking to the people who came into your shop.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Cross sell, well that's also kind of simple.

So, I hope you had a

Apple is one of the few, truly cares.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Then again for your revenue stream.

Let's take a look at a customer acquisition process that reaches 100 people a day and activates 10 .

Don't waste any more time responding to that customer.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

I've got another Wal Mart story for you, OK?

As I said earlier, to me the goal is actually for you to know enough to confidently go up to a white board and draw the day in the life of a customer.

Next, they got out of the building again.

Here's your client list.

And here is why so imagine if you are losing 5 of your customers a month, well in 3 years you'll only have about 16 of them left, but imagine if you can reduce churn to 1 , so that every month only 1 of these customers left.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

So the goal of the class is twofold.

And our product fits right here and here's why, etc.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

Because no one, and that was a constant problem...

It's a big idea.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.