Let's take a look at a customer acquisition process that reaches 100 people a day and activates 10 .

And in value proposition, the goal of this is to find out that minimum viable product.

Many of our clients are AfricanAmerican.

By now, you're intimately familiar with the business model canvass.

I've got another Wal Mart story for you, OK?

And number 4. Access to customers.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So on day one, these were their initial hypothesis coming into the class.

Tia!

Now if you remember we started here on the left. We didn't earn and paid media.

Many companies have huge databases of customer information.

What's the sum of all the revenue from day 1 purchase, so you're keeping them through all the grow activities you're undertaking.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

Now, what happened is, they got out of the building and this time, after they spoke to a series of customers, they spoke to over 60.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

The answer is simple math.

And the next thing they were looking at was their target market.

Cross sell, well that's also kind of simple.

But because I had to cut lawns all summer for all of our neighbors and get paid to do that,

I leave this room, and it's over.

It's not.

X number of customers equals X number of dollars...

Apple is one of the few, truly cares.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Then again for your revenue stream.

X number of prospects equals X number of customers.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

As I said earlier, to me the goal is actually for you to know enough to confidently go up to a white board and draw the day in the life of a customer.

Now assume we actually have figured out that it require 4,025 customers at 75 cents in this campaign.

Next, they got out of the building again.

Here's your client list.

And here is why so imagine if you are losing 5 of your customers a month, well in 3 years you'll only have about 16 of them left, but imagine if you can reduce churn to 1 , so that every month only 1 of these customers left.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

So the goal of the class is twofold.

And our product fits right here and here's why, etc.

And after two days, you have activated 20 customers.

When I got there, we had zero happy customers.

JU That's a good question, and we ask ourselves that every day.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.