Then here come the marketeers and the advertisers.

There's multiple music publishers.

Not only artists rely upon copyright, copyright is also relied upon by publishers, and publishers are a different animal.

Of course, old media companies and advertisers need to know this.

Six publishers have told me so.

Readers don't want to pay for yesterday's news, and advertisers follow them.

I work for a firm of publishers.

Many publishers were not quite so encouraging.

We don't need VCs, we need advertisers. And I have connections to VCs.

One objective is to spread knowledge that's the not for profit publishers, and one objective, to maximize profit that's the for profit publishers.

Shock, horror now, the readers want to be writers and publishers.

But Google is actually using me to sell to advertisers.

To be clear, there are only 20 publishers,

In fact, the American publishers of my book,

Even if benefitting publishers, copyright was for authors.

And actually, a growing number of science publishers are adopting this model.

And the 12 publishers who turned down J.K. Rowling's Harry Potter, I guess.

When studying the large publishers, this study concludes that Half of the large publishers use some version of a Creative Commons license.

And in New York Times and almost every newspaper, radio, television, Google, you have readers and you have advertisers.

Well, as CFO, I had set up some meetings with potential advertisers.

liberating the information locked up by the publishers and sharing them with your friends.

Even if it benefited the publishers, it was a creative right and author's right.

So who is copyright for? The publishers or the artists?

Once they threaten your advertisers, market forces are actually, you know, destroyed, and the advertisers do not want to come no matter how much does it make sense for them do not want to come and advertise.

Why do these advertisers think that that's gonna make me want to eat sushi?

I'm in New York riding subways 14 hours a day, trying to find advertisers!

Right, publishers thought that was very uncool, but that's exactly the kind of innovation we need to encourage, and we know it won't be the publishers that do that kind of innovation.

But what's not excellent in this story is the other publishers here.

We don't have to go quite that far to recognize why publishers are different, that the economic problem for publishers is different from the economic problems presented by creating.

Do you know how many publishers she took her Harry Potter book to?

But I made a few calls. There are two publishers who might be interested.

So you'll go out and spend money on things you probably don't even need, so advertisers keep buying ads on their stations.

My publishers are anxious for me to write a companion volume on the United States.

And it's sick. It's an entire economy built on volunteer labor, and then the publishers sit at the very top and scrape off the cream.

We don't have to be as negative as John Milton was when he wrote publishers are

Secondly, PROTECT IP gives corporations and the government the ability to cut off funds to infringing websites by having US based advertisers and payment services cancel those accounts.

CA So you want to license this software to publishers to make books as beautiful as that?

As Bergstrom and McAfee describe in a really fantastic little bit of work, if you compare the cost per page of for profit publishers and the cost per page of not for profit publishers in these different fields of science, it's a 4 and a half times factor difference cost per page.

And that of course is an excellent report on the progress of this free access movement in the context of the largest publishers.

But if you had a revenue model but no users, there would be no reason for those advertisers to show up.

So, there will be pleanty of places for advertisers to send you their messages if they want to send their messages.

For these other publishers, only 73 you can determine copyright status 69 transfer the copyright to the publisher.

Yeah, we're building a tool that makes it really easy for publishers right now to build this content.

All the people who participate in social media networks belong to the same old demographic categories that media companies and advertisers have used in order to understand them.

And so we use our over 150,000 advertisers and millions of advertisements, so we pick the one that's most relevant to what you're actually looking at, much as we do on search.