In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Here's your client list.

So in month 1 you cater an even where the cost to you was 100

Then as we talked about earlier, how much will it cost to acquire a customer?

Now if you remember we started here on the left. We didn't earn and paid media.

What the devil's this? came in a tone of angry expostulation from above the collar of the figure.

Next, they got out of the building again.

And in value proposition, the goal of this is to find out that minimum viable product.

How do you know which one to use?

By now, you're intimately familiar with the business model canvass.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

We started doing research on your old client,Carol Gentry.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

A photo finishing store charges customers a rate of 0.29 per photo to print pictures.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

We were all working our way up call sheets to sign clients.

Well, he went to prison to protect a client.

For new customers, the store offers a one time discount of 3.

Now we finally come to the last part of the business model canvas.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

Apple is one of the few, truly cares.

You used to have a client named Jill Lamont.

Many companies have huge databases of customer information.

Because if you think about it, you've been working hard on value prop, and you've been working hard on customer segments and customer acquisition and activation and channel.

And I have to ask the question that VCs always ask

You cater an event where the cost to you was 200

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

Let's just take a look at quickly a web example in getting customers, you're going to be o worrying about how do I acquire them that is how do I get them even to my website, how do I activate them that is how do I make them do something, and then later on we'll see after I got them how do I keep them around that is how do I not lose them through attrition and churn and then what can I do once I have customers to make them spend more money or use my product even more.

So it's very important to them to track piracy exactly because of this, and the people who are buying, the pirates, are not their customers anyway, because their customers want the real deal.

So let's follow our Jersey Square team and see what they did with customer segments.

Hopefully in the last lecture you start thinking about the cost of you channel how many customer activations, how much it will cost to get customers into my physical store or my virtual website.

I think if your clients wanna sit on my shoulders and call themselves tall, they have a right to give it a try, but there's no requirement that I enjoy sitting here listening to people lie.

Picking up a package, delivering it to our client.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

There are people who use search, but there are people who are payers who are actually a whole different customer segment.

Now, one word of caution.

So your job is to get outside and test them personally in a physical channel by talking to hundreds of customers in a Web and mobile channel by talking to thousands virtually and some portion physically.

Wow, who's this! Brother Sosam!

Show them the grumpy employees.

And number 4. Access to customers.

And referrals basically generates this outer viral loop.

You know, revenue stream.

I have told you how to treat customers.