Most of my clients are married.

And what do great customers do, great feeling customers?

They attract customers by offering high quality goods.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

Because you'll ask So, I explained it to you like this. How could I have said it better?

But for you to be a successful company and actually thinking about how much you could spend on them over here, you need to understand can I get them to spend more and more over time and how to keep them

If you have world's most perfect business model, investors would love to see this number much bigger than this number and so what you want to look for is a well balanced model that takes into account how much you need to acquire customers but how much ultimately you'll extract from them over the lifetime.

His eyes were strange.

For new customers, the store offers a one time discount of 3.

I want to build my corporate site to attract customers.

So we've done no catering this month but we've gotten a lot of money

And, more importantly, they're well dressed.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

We have recently accepted a client who is VampireAmerican.

A lot of clients come to the lawyer for advice.

Many clients come to that lawyer for advice.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Market segmentation.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Two of his portfolio managers had taken on a new client.

We need you to match their needs and goals... you reel them in we'll cook the fish.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

And in value proposition, the goal of this is to find out that minimum viable product.

Another key component of understanding customers is understanding customer gains, which is a fancy way for saying what are the benefits that customers expect, or desires, so besides the jobs they want to get done what do they want to gain by using your product or service?

Male and female and they kind of were closer to 18 30 and they were casual fans.

And so now you could kind of see the power of the canvass.

Month two, you get 400 from the customer in the previous month

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

One of the most important metrics to think about now that we have an end to end funnel is something called lifetime value and a lifetime value LTV is not your lifetime but your customer's lifetime.

They could tell you that I want bigger, faster, cheaper status quo.

The first set of things are paid demand creation activities.

Having a telephone helped her find more clients.

And they say that the new customer gets a one time discount of 3.

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.

What's most important to us when we make a video is what the customer sees.

You always pull.

What you need to do is have an opinion based on some fact that gets refined.

Then as we talked about earlier, how much will it cost to acquire a customer?

But Mr. Wallace, I'll need at least a week in Cleveland to visit all my accounts.

Why?

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

They give better service not worse, but better.

As I said earlier, to me the goal is actually for you to know enough to confidently go up to a white board and draw the day in the life of a customer.