That's cool, huh?

This is a question that I have been pondering for the last 35 years.

These are enormous forces.

Well, actually, I got the idea from you.

I'm happy to be with you like this after a long time

That means there's literally thousands of new ideas.

I've got a splendid idea.

Anyone got any other ideas?

You know,that's actually a terrific idea.

It's a freebie, yo. Just think about it.

And I can put it in this simple equation.

I don't know how.

I've got an idea.

Where did you get the idea?

Ideas

I just love it.

If bad ideas were an olympic event,

So what have we learned?

Don't you have some idea?

actually,look,I had some thoughts,you know?

Yes, good thinking.

I think it comes down to planning.

Thomas Heatherwick Okay, you get the idea.

And being together is a good thing, right?

That's a pretty good idea.

That's... a brilliant idea.

(Laughter)

Filled with incredible ideas.

And we have tools, the correlation method being one of them, that allows us to assess whether we have reliable and valid instruments.

Thomas Jefferson, I think, really expressed this quite well.

And then we say, Well, you want to get this behavior change.

As a designer, what you're actually doing is exploring this very large design space.

And that's an idea.

They help me plan out the whole piece.

I don't like that idea.

It's a terrific studio assistant.

Original idea

Ideas, concept code

Whose idea was this? Is it Derek's?

An idea.

And it gives anybody, anywhere in the world the opportunity to host a TED like event.

But if my samples were large, 100, then we'd only have a little bit of fluctuation.

What was it? Those dogs? My brother.

I have two laptops and one of them is there, and that has 3000 designs on it. If I drop that laptop ... What happens?

When I get off this stage,