One is existing market.

We're going to go after these set of usuals specifically, and oops, you are wrong.

So, our sales curve in an existing market literally should be one of taking shares.

And they had a third, prospective kite surfers, and though I don't think they were this young they were actually trying to understand how to segment their market and what their specific performance needs for kite surfs were in each segment.

We call it Cool Carpet.

And so now you could kind of see the power of the canvass.

If you're doing a clone market that is copying a US business model in a foreign country, that probably is the second closest to immediate profitability because you know the market exist that you just need to implement it in your local country.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

The lambs were slaughtered for market.

And so, that information is so crucial, because they are able to also send money back that's feeding these markets, and telling their families about the outside world.

These four factors I believe the ones of primary education, infrastructure, urbanization, and single market in my view are ideas in India which have been accepted, but not implemented.

Like its agriculture,

There is a type of startup in what we call a new market, and we'll be describing new markets in the Customer Segments lecture.

In an existing market, you actually might need these guys, but in a resegment and in certainly a new market, these are needed for early evangelist and so you need to think through.

And product market fit just simply says what is the match between what you are building and what customers need and want, and who are those customers.

So here's an example of a business model canvas from a life sciences company that was going to provide E. coli cell lines for simplified downstream processing.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

The troll market! The troll market?

And if you're not careful your sales curve well it would start looking like this over here and actually might collapse until the mainstream adopts.

So why didn't agriculture markets perform to expectations?

How can we hope to compete with something that's essentially free?

The stock market is often called a dangerous one.

Off the grid.

There's a remote area outside the city.

By the way, what market type are you in?

So the first one I'd like to parce is the idea of market value.

Here, I deliberately chose this because it is a man buying a vegetable.

My friends in North Korea said they cannot live any more.

Looking at the Business Model Canvas, fill in the box where your product would go and then fill in the box where your market would go.

So, in a nutshell, what we had in traditional Africa was a free market system.

Kano, Salaga they were all there.

I'll focus on the market development for 1999.

And that business is agriculture.

The market was flooded with imports.

And so you could see multiple customer segments, multiple value props, multiple revenue streams this is a somewhat complex multi sided market.

looked at the estimates in the R output And again, the model r squared doesn't change from the unstandardized solution to the standardized solution.

Unemployment up. Housing values down. Equity markets down.

But in most teams if they are technology driven, they tend to start on value prop and most teams if they happen to be marketers or business people, happen to start with the customer segments.

And this calculation, this multiplication of market price per share times the number of shares this is called the market cap

Maybe if I do it on a small amount,

Slave market?

Set the geographic location to the city specified by city, province and country.

Gentlemen, welcome to the troll market.

Ben has actually done a good job of saying the market value of his inventory, the market value of his equipment.

The market was flooded with foreign goods.