How does your product over here get to your customers over here?

What are your operating costs? What are the basic fixed and variable costs of the business?

channel

Channel

Is your product physical or is it bits.

We've already talked about value propositions, customer segments, distribution channels, customer relationships, and revenue streams.

Channel 9

Channel 10

Channel 11

Channel 12

Channel 13

Channel 14

Channel 15

Channel 16

DMA Channel

Output Channels

And you might also have multiple channels in customer relationships but at least at this point and they're thinking the only thing that matches the channels are the value prop and revenue streams.

Examples include Groupon and Living Social.

DMA Channel Information

Give me a secure channel.

Larry, go to channel two.

Most successful startups pick one of these and then may eventually expand into others.

Nothing on the emergency channels?

And so a choice for us is picking the right distribution channel.

Use priority channel one.

Put me on to their communications channel.

Another choice is that you might have an app that runs on a mobile device, and mobile devices like Android or Apple and others and Microsoft require you to use their platform app store and so that might be a choice.

Or do we want to look at both sides of the market at the same time?

Channels count non available

For example, in 1996 Starbucks partnered with Pepsi to bottle, distribute, and sell Frappuccino , which gave them access to Pepsi's enormous distribution channel.

Carefully pull all the cable slack into the cabinet

What's the cost of your channel? What's the margin, the channel needs?

That is you might have a website that belongs to you and that is one choice.

You see it as a light pulsation.

So let's take a look at our Jersey Square team and see what they've done with channels.

And you're going to learn what the minimum set of features are from the early evangelists.

We're gonna keep this channel open.

Now if you're delivering a physical product, one of the alternate channels that you might want to consider is the web or online sales as well.

It's fantastic.

Now we finally come to the last part of the business model canvas.

And just if you remember, by the time you understand you have multiple segments, that means you need multiple value propositions and multiple revenue streams.

By now, you're intimately familiar with the business model canvass.

How had I spent my valuable time?

Well, I'll do the lead in for you.

Not really, because the next thing we want to look at is, what we call the served available market.