How does your product over here get to your customers over here?

channel

Channel

Channel 9

Channel 10

Channel 11

Channel 12

Channel 13

Channel 14

Channel 15

Channel 16

DMA Channel

All of it.

What are your operating costs? What are the basic fixed and variable costs of the business?

Output Channels

Is your product physical or is it bits.

DMA Channel Information

Give me a secure channel.

Larry, go to channel two.

(Laughter)

Systemic flow.

Let's now keep going and talk about the second part of the circulatory system, which is the systemic circulation.

And so a choice for us is picking the right distribution channel.

We've already talked about value propositions, customer segments, distribution channels, customer relationships, and revenue streams.

Imagine the blood flowing through your body

Let me start there. For the systemic circulation, I'm gonna start in the left ventricle and it's gonna go round to the body.

And you might also have multiple channels in customer relationships but at least at this point and they're thinking the only thing that matches the channels are the value prop and revenue streams.

So you could go in, you could get your tummy tuck.

You've got gravity, you've got the centrifugal force, you've got the fluid dynamics.

Most successful startups pick one of these and then may eventually expand into others.

Channels count non available

Nothing on the emergency channels?

That's one of our bluefin at the Monterey Bay Aquarium.

Strength, speed, stamina, mental acuity, everything.

A body from the boat washed up on the beach.

Only our technology contains the fluid.

Carefully pull all the cable slack into the cabinet

Put me on to their communications channel.

Another choice is that you might have an app that runs on a mobile device, and mobile devices like Android or Apple and others and Microsoft require you to use their platform app store and so that might be a choice.

Examples include Groupon and Living Social.

So they're simple building blocks.

like when the Enterprise goes into warp.

And you're going to learn what the minimum set of features are from the early evangelists.

We're gonna keep this channel open.

For example, in 1996 Starbucks partnered with Pepsi to bottle, distribute, and sell Frappuccino , which gave them access to Pepsi's enormous distribution channel.