Now what's our mantra of this day and age I wonder?

We just made it explicit.

I don't care what the actual share price is.

But the market value or assets is essentially, what is the market saying the assets are worth?

But we think the market will buy the fact that these guys are worth,

Marcy, Marcy, these things are worth money.

Because a house in the neighborhood sold for 1 million and frankly, that's how, unfortunately, housing was assessed.

I think uses an analogy which is probably the best justification and explanation for the value of marketing, the value of perceived value and the fact that we should actually treat it as being absolutely equivalent to any other kind of value.

In this case, you're saying that the equity in this company is worth 189,000.

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

I wonder if it's worth it.

Let me tell you about a truly magical algorithm called value iteration.

You know, this is actually very hopeful.

Give back. Make a difference.

It's not even worth a thought.

I'm 57 still have the check.

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

Them guns are worth more than gold.

But the present value, what does that mean?

A book not worth reading is not worth buying in the first place.

Not so in Italy.

If a thing is worth doing it is worth doing badly.

Rather than telling you how to compute the optimal policy, which assigns an action to each of these cells,

If an amount of money is taxed like this

Isn't that worth fighting for?

So it's a very different scenario depending on what our pre money valuation is.

Which is that, actually, first one, all value is actually relative.

She said, OK, you have two years of translating TEDTalks.

What if there's actually negative equity here?

All these books will be worth their weight in gold someday.

This improves over the existing value.

Somebody well worth reading.

You know, the only thing worse than a thief, bendel?

So in the next video we'll talk a little bit about how do people actually determine what something is worth?

How is she gonna be valuable?

You figure this is the best thing to do?

Oh, this case has upset your balance your sense of values.

We don't have human values like you.

We cannot rate the picture highly enough.

That's something like eight percent of the total agricultural output globally.

So once again we get into this what is the company worth right now?

In the private sector, when you squeeze that kind of additional value out of a fixed cost investment, it's called a billion dollar company.

Whatever is worth doing at all, is worth doing well.

And the answer is no, it isn't. It is somewhat inconsistent.

It's gonna be worth its weight in gold.