Retrospective

Now, what's really interesting is in the web mobile funnel the getting customers part of the funnel is actually quite simple, at least on first glance.

But Mr. Wallace, I'll need at least a week in Cleveland to visit all my accounts.

So again let's use our Jersey Square team as an example of what customer relationships might

The customer development process is actually a 4 step process.

It was twenty years ago as I look back on it.

And that can't be repeated enough.

What's most important to us when we make a video is what the customer sees.

He often looks back on his high school days.

Just call me Dracula.

That was a fair question because my memoir was simply how I found solutions that worked for me.

(Laughter)

The pivot was a term that my best student ever Eric Reese coined when he noticed the arrow between customer validation and customer discovery, and he actually gave it a name, which I think is incredibly accurate.

Let me see if I can get an approximate.

And when you finally, finally think you do have something that matches customer needs, you get to the next step, which is customer validation.

You know, live off the grid, write his memoirs or something.

They could tell you that I want bigger, faster, cheaper status quo.

The old man often looks back on his youth.

It couldn't do that before it would just slip and get stuck and tip over.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

I have no idea where my husband is.

They have to check in

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

I came up with this structure here.

Let's just take a look again if there's activities.

I looked back upon my happy school days.

There is one thing I look back on with regret.

One of the most important metrics to think about now that we have an end to end funnel is something called lifetime value and a lifetime value LTV is not your lifetime but your customer's lifetime.

I watch television twice a week.

We will take it to the potential customers.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Now we finally come to the last part of the business model canvas.

But later on they're thinking about what their funnel like in year two or three.

The solution is on the periphery.

And in this class, we're going to be talking about the first two steps, customer discovery, customer validation, the pivots that connect them, and then a few that are lucky.

You're off the hook this time.

This time I'll let it slide.

When I look back on the darkest moments of our history,

We have recently accepted a client who is VampireAmerican.

I didn't get in trouble.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

So let's think about that a little bit.

So why don't we hire business development people to do partnerships.

I wouldn't give up, I would just be going back and looking at the customer segments you are targeting and understand whether you want to build the business or have a hobby.

So x minus 2 goes into x to the third, or x goes into x to the third, how many times?