Let's take a look.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

So Nirvan says, well, what if I could get him a couple of customers?

Market segmentation.

Another common paid activity is advertising. What kind of advertising?

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

And number 4. Access to customers.

They could tell you that I want bigger, faster, cheaper status quo.

And in value proposition, the goal of this is to find out that minimum viable product.

What are the costs of jerseys and warehousing and shipping and cleaning,

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Now if you remember we started here on the left. We didn't earn and paid media.

What's most important to us when we make a video is what the customer sees.

It's exactly the same idea we might want to offer loyalty programs, contests and events, blogs, RSS and email, or social media all designed to engage customers.

We will take it to the potential customers.

It's 0 otherwise.

So it's very important to them to track piracy exactly because of this, and the people who are buying, the pirates, are not their customers anyway, because their customers want the real deal.

Sir, what is your business, and who is your customer?

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.

By now, you're intimately familiar with the business model canvass.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

The next step in this funnel is remember we just talked about getting customers and let's talk about keeping customers.

So on day one, these were their initial hypothesis coming into the class.

We all work on little laptops and try to move desks to change the way we think.

We have recently accepted a client who is VampireAmerican.

Now we finally come to the last part of the business model canvas.

I have no idea where my husband is.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

Well getting customers is just like it sounds.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

And when customers call for service and they're dealing with happy people that can make decisions and are fulfilled, how do the customers feel?

How do you know which one to use?

Who do you do that for?

One of the most important metrics to think about now that we have an end to end funnel is something called lifetime value and a lifetime value LTV is not your lifetime but your customer's lifetime.

When I got there, we had zero happy customers.

We want to make sure that we actually listen to the people who eventually will buy this product.

Then x is going to be 10 times 0.29 is 2.90 minus 3 is negative 0.10.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

Now let's go to month 3.

Even though on day 1 you're not thinking about keeping customers because you're desperately worried about getting them, just understand the next thing you're going to be doing is worrying about how to keep your most valuable customer.

He's not the client.

Apple is one of the few, truly cares.