And I see the newspaper ads and TV ads and...

Advertising.

There's music coming from the loudspeakers in the square.

A musical instrument

Sucking up to ad execs.

What you play?

ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

The company manufactures a wide variety of musical instruments.

Not. Not really though, 'cause I've got to keep it simple instrumental

For us, a ride on a metro.

For the advertisements.

It was an advertising agency.

I get it, I understand who my customers are, and then I figure out what earned and paid media

Mmhmm. electric or acoustic?

And the music there,

A specific instrument?

And in 1917, Sears I want to get this exactly right.

Go ahead and roll it.

Warren Advertising.

I'm in advertising.

Tune musical instruments

You expect to use that in this hotel?

Let's start with an exponential function.

It's like calling in the cavalry.

Eikoh brought you a client.

Just an ad paper doll.

Are you gonna talk about ads again?

No, they make money by selling ads.

But be careful.

It was also very important to us that they be distinguished from the search results.

We start our journey in the central deserts.

Martin Villeneuve

Can you play anything?

Grab the instruments!

Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

It's pure commercial business.

So, this is going to be equal to that and by that exact same logic,

Now, I've got an example here from Canada.

But they have to be asked.

I'm Ben Barry with Warren Advertising.

I heard about your bigticket ad buys.

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.