And I see the newspaper ads and TV ads and...

Because music is the essence of life

Advertising.

Sucking up to ad execs.

Que es? es Dance? es urbana?

And so, with some ketchup, (musical notes) and then I can kind of (musical notes) (Laughter) (Applause)

There's music coming from the loudspeakers in the square.

And music. Oh, such music!

ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

(Music)

Music

Music

And then we made this.

Video I'm iO Tillett Wright, and I'm an artist born and raised in New York City.

For God's sake no, a thousand times no.

Office worker Green bean salad?BM No.

(Applause)

So let's have a look.

Now I put a bass line in.

DM Now I'll put some percussion in.

DM And now I'll attach the filter to the drums, so I can control the effect live.

DM And now I'll attach the filter to the bass for some more expression.

Let's watch. (Sound of air escaping from valve) (Music) (Whirring sound)

Basque (Music)

And this is a song that has a kind of a Celtic feel.

Keep up with Derek.

They are playing, all free, for all children.

And we plan to extend this to other parts of the city.

Why don't I just start by firing away with the video?

Woman 4 Google jellyfish.

So this is my niece, Charlotte.

And, that's about it, guys.

Necessity is the mother of evolution.

Here are some images from the film.

And here's the public service announcement for this project.

TEDx.

All right boys, take it away.

Mr. Smokey Jefferson, let's take it for a walk. Come on, baby.

And I'll tell you more about it, but just ... (Music)

With a wingspan of 247 feet, this makes her larger than a Boeing 747.

Let's have the next video.

Alan Alda He's got it, he's got it, he's got it on his head.