Our primary objective is to expand the South American market.

Our price is considerably higher than the current market price.

Because we know that the book value per share is 5.

If it had 10,000 shares, and actually both of the shoe companies had 10,000 shares, then the market is essentially valuing the equity of Ben's shoe company at 215,000, even though the book value of the equity was 135,000.

You want to identify who your customers and markets are, and you have, but you now want to size the market,

Xigi is a new community site that's built by the community,

So 26 minus 23 is equal to 3.

That's essentially the market's sense of what this number really is.

This market has hurt even the best of companies.

Because when the company needs to raise money, that is used as kind of the fair market value of a company's shares.

And this calculation, this multiplication of market price per share times the number of shares this is called the market cap

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

But I think the truth is the exact opposite.

Trade companies aim at a new market in Asia.

So let's see.

Maybe if I do it on a small amount,

Remember, there's a difference between book value and market value.

The troll market! The troll market?

Between them, the two largest companies account for a share of more than 50 of the market.

Well, it's interesting.

Look, it's all a bit technical, but the important thing is that my company's future is secure.

What is the percentage of overseas markets for your products?

In this market?

Our company has branches in many cities.

So what you do is you multiply these numbers to figure out, what is the market value or the market capitalization of the company?

Now what does that result in their valuation, or in terms of their market cap?

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

She covers Wall Street.

The big idea is that there's thing external to the canvass that are important for a start up.

And in the next video we'll think about how the market is actually valuing the business

Philanthropy is the market for love.

The stock market is often called a dangerous one.

It turns out that the type of market changes everything.

The parent company, Wometco, is one of the strongest in the petroleum market.

Slave market?

That one? Is that one the best?

By the way, what market type are you in?

Junk bond dealers left the market riding on a pillow of air.

And all it is, is what is market valuing the equity part of Ben's company worth

So, it's quite appropriate that this section is called a marketplace.

And all of that's great, and it's fine.

Let's say in one part of town, there's some type of a market.

And I'll do a bunch of videos on margins in the future.

The mayor's having a fundraiser.

An Orion slave market.