You know, 20 years ago, some of the most amazing brands were built in the early days of cable, that met these new niche content demands from consumers.

All of these activities are designed to feed the sales model.

These convenient goods will meet our customers' demands.

Even the new Jack 2 field in the gulf of Mexico would only supply a few months of domestic demand.

And we can use it to launch nanosatellites into orbit.

Two, I've tried it. I've tried at Sciant.

So this demand curve will also have the same shape from the top left to the bottom right it satisfies the law of demand.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

And unless you're in an existing market and you happen to know which features the customers have told you are more important.

It assumes you will be going through this multiple times.

I don't care when you get in in the morning. I don't care when you leave.

'What can I do to increase the number of employees?'

And in value proposition, the goal of this is to find out that minimum viable product.

Why is that important?

By now, you're intimately familiar with the business model canvass.

I have no idea where my husband is.

Now if you remember we started here on the left. We didn't earn and paid media.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Unexpectedly short lived code, that's pretty bad. Legacy code is actually successful, right?

If they read newspapers, tech journals, or listen to radio or television, that is I want to match my demand creation activities to what I know about my archetype.

We want to make sure that we actually listen to the people who eventually will buy this product.

If you wanted to get fancy, this is a little bit inaccurate when the customer ordered less than 10 photos because, let's say the customer orders 10 photos.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

So on day one, these were their initial hypothesis coming into the class.

They could tell you that I want bigger, faster, cheaper status quo.

In a physical channel, this requires lots of interviews, demos, and prototypes and lots of eyeball of contacts.

We have to meet the demand.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Well, remember this was to acquire a customer.

Many companies have huge databases of customer information.

Here's your client list.

Even though on day 1 you're not thinking about keeping customers because you're desperately worried about getting them, just understand the next thing you're going to be doing is worrying about how to keep your most valuable customer.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

The value proposition says, Hey, it's not about your ideal product, it's about solving a problem or a need for a customer.

And number 4. Access to customers.

Can you expand your product line?

Now we finally come to the last part of the business model canvas.

In a web or mobile product, instead of building a physical prototype, you need to have a low fidelity app or website available for customer feedback.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

What's most important to us when we make a video is what the customer sees.

If we talk about an actual quantity, we should say the quantity demanded.

We have recently accepted a client who is VampireAmerican.