By now, you're intimately familiar with the business model canvass.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

Now we finally come to the last part of the business model canvas.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

I don't think it gets much more personal than that.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

By seeking intimate connection with your inwardness.

Green roofs. Bill McDonough covered that last night, so I won't dwell on that too much.

Nowadays there is a close relationship between foreign relations and domestic affairs.

The answers are get, keep, and grow are the three parts of customer relationships.

And so they figure out how to sell existing customers more products.

And for web, mobile or cloud, we were getting you into the funnel on the bottom.

Customer relationships is kind of a fourth piece, and customer relationship has a really interesting interaction with these other three pieces.

So again let's use our Jersey Square team as an example of what customer relationships might

The relationship with the father.

It primes you to do things that strengthen close relationships.

In the beginning, it was super hot.

So now they're looking at industrial enzyme manufacturers, their key activities are R amp D, and production support is their next change.

My father has nothing to do with this!

Nobody wants the U.S. monetary authority to check their relationship, to monitor their relationship with their clientele.

Let's take a look at now the web mobile funnel.

We talked about value proposition, we talked about customer segments, we talked about channels, but today we're going to focus on customer relationships.

So essentially, you're able to achieve quite high rates of condom use in commercial sex.

My life had not been peaceful for a while, and really neither had his.

And in value proposition, the goal of this is to find out that minimum viable product.

You have a tight family. I can tell.

They strive constantly to improve customer relations.

But this is a very small part of what oxytocin is involved in. Oxytocin is a neuro hormone.

We all work on little laptops and try to move desks to change the way we think.

Finally, their friendship ended and their close relationship disappeared.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

How do they currently buy and what's the revenue stream that's associated with these kind of pricing tactics?

Import restrictions are barriers to closer relations between the two countries.

If you referer to our intimate relationship, that's been over for 6 years.

And so the lesson is this it doesn't really matter what you're selling you just have to think about who is your customer, and what are the messages that are going to get them to change their behavior.

I told you to leave her out of it. I'm not calling my father in Chicago.

like a biofeedback.

So on day one, these were their initial hypothesis coming into the class.

Actually, it's nothing to do with the father.

language, cognitive and psychomotor development.

Now if you remember we started here on the left. We didn't earn and paid media.

Just as a reminder, what the teams will be starting with in Week 1 is filling out the business model canvas and getting out of the building and testing their hypotheses about the value proposition, customer segments, and channel.

Here's your client list.

Who do you do that for?

So, if we take a look at the Jersey² team was worrying about, it's what most start ups worry about on day 1, is does my value prop match my customer segment, and do I have product market fit?