Two, I've tried it. I've tried at Sciant.

The company always strives to satisfy its customers.

I don't care when you get in in the morning. I don't care when you leave.

We want to make sure that we actually listen to the people who eventually will buy this product.

Unexpectedly short lived code, that's pretty bad. Legacy code is actually successful, right?

It assumes you will be going through this multiple times.

Can you expand your product line?

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Oh, don't patronize me, James. You know how much money I put into this show that I haven't even found yet?

Next, they got out of the building again.

And unless you're in an existing market and you happen to know which features the customers have told you are more important.

When you bring in the next new customers, banks now think that's a popular strategy, and this referral program just helps your customers, hopefully, who are satisfied sell more of your product for you.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

Now if you remember we started here on the left. We didn't earn and paid media.

Then as we talked about earlier, how much will it cost to acquire a customer?

Now we finally come to the last part of the business model canvas.

And the fourth phase in customer discovery is you verify your pivot.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Apple is one of the few, truly cares.

So on day one, these were their initial hypothesis coming into the class.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Well, he went to prison to protect a client.

She was pleased to be treated as a guest.

Many companies have huge databases of customer information.

Here's your client list.

So in month 1 you cater an even where the cost to you was 100

A photo finishing store charges customers a rate of 0.29 per photo to print pictures.

You know, revenue stream.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

Our policy is to satisfy our customers.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

It's not for you, it's for our customers. They're gonna demand a certain standard.

Because if you think about it, you've been working hard on value prop, and you've been working hard on customer segments and customer acquisition and activation and channel.

It's a big idea.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

We were all working our way up call sheets to sign clients.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

For new customers, the store offers a one time discount of 3.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

If you wanted to get fancy, this is a little bit inaccurate when the customer ordered less than 10 photos because, let's say the customer orders 10 photos.

Let's just take a look at quickly a web example in getting customers, you're going to be o worrying about how do I acquire them that is how do I get them even to my website, how do I activate them that is how do I make them do something, and then later on we'll see after I got them how do I keep them around that is how do I not lose them through attrition and churn and then what can I do once I have customers to make them spend more money or use my product even more.

Pricing is kind of the tactics.