That's all very well, Dr. Terson, but we paid for that cocoon.

Silk, during its self assembly process, acts like a cocoon for biological matter.

The larva grows and grows and grows, then makes a pupa, kind of like a cocoon.

A group of brilliant, creative scientists cocoon for ten years in a laboratory without outside intervention.

So the insight is how do you actually reverse engineer this and go from cocoon to gland and get water and protein that is your starting material.

And so in the reverse engineering process that we know about, and that we're familiar with, for the textile industry, the textile industry goes and unwinds the cocoon and then weaves glamorous things.

I was trying to get them to say what they probably wanted to say, to break out of their own cocoon of the public self, and the more public they had been, the more entrenched that person, that outer person was.