But let's just say they're in the same industry.

It really is Microsoft's Office. It's Adobe's Photoshop.

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Well, what the market is saying in this situation, and this is actually what tends to happen where the market value or in general the market value of a company tends to be higher than the book value, is that the company is saying that this company has some type of intangibles, things that you really can't put a finger on, or touch or feel or hold.

Now, these suppliers were our big companies.

Improving corporate performances are behind the stock market recovery.

And if demand goes up,

The other side are the people using Google Adwords to look for keywords.

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By the way, the how many is a classic question, and the answer is it depends.

And if things are utilized more,

I thought that's where we came from.

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And thirdly, because of the rise of non governmental organizations.

And if you happen to be favoring, um, a corporation or a group of corporations that are flooding the market with genetically modified crops, you can see how manipulating the weather can actually change the market share that one or more corporations have.

What about costs of fringe benefits?

There's no market.

And we've done our models, and we think this is a 5 billion market.

Very briefly, let's look at some businesses.

You have to create a new profession.

The second kind of invisible innovation coming out of India is what we call outsourcing innovation to Indian companies, where many companies today are contracting

Those other things are called non state actors.

And, as a result, businesses must provide not only value, but values.

As we'll see later, you actually need to understand archetypes for all.

Several more companies are moving to enter the lucrative pet food market of the country.

If the R amp amp D talent is going to be based out of India and China, and the largest growth markets are going to be based out of India and China, you have to confront the problem that your top management of the future is going to have to come out of India and China, because that's where the product leadership is, that's where the important market leadership is.

Indian companies to do a major part of their product development work for their global products which are going to be sold to the entire world.

So initially, when we started our research, we went and met several executives, and we asked them,

I'll focus on the market development for 1999.

This is not a five minute pitch.

That's classified

They are too far in debt to get the small business loan.

And business investment in gear in equipment and hardware and software is at an all time high.

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So it looks like it's cheaper.

I'm talking about all companies.

(Laughter)

Commerce is our goal here at Tyrell.

And remember, just as you're focused on innovation, most incumbents are focused on innovation.

I also know that your main job is...

Small businesses are often absorbed by a major company.

Whether people will continue to loan them money.

And do you love what you do, Caroline?

And when I go to Germany, they say, Oh yes, this is the German disease.

Which company?