Small businesses are often absorbed by a major company.

Mephisto, I don't trust you... ...but you're all I've got.

Usually we put our trust into companies to store that data, but what I want to suggest here is that rather than putting our trust in companies to store that data, we should put the trust in ourselves because we actually own that data.

So you can buy apps and make purchases within those apps, but you think about Amazon, you look at the trust barometer that I showed you where people are starting to trust businesses, especially businesses that they believe in and trust more than governments.

They trust me.

The problem is the lack of trust, the lack of confidence, the lack of partnership between NGOs, campaign groups, civil society organizations and multinational companies.

In my book I talked about the fact that 72 percent of people trust what other people say about a brand or a company, versus 15 percent on advertising.

There's three big answers.

Trusted

Companies can push producers faster than consumers can.

Trusted keys

They'll trust me.

Marginally trusted

Those other things are called non state actors.

Somebody else, though, is storing that data.

Marginally trusted keys

Good authority.

That's classified

Obeyed and worthy there of trust.

The one who is obeyed, and trustworthy. (Other angels obey angel Jibreel).

obeyed, moreover trusty.

Obeyed one there trustWorthy.

Obeyed (by the angels), trustworthy there (in the heavens).

Obeyed and honest.

there he is obeyed and held trustworthy.

(One) to be obeyed, and trustworthy

one who is obeyed and is trustworthy as well.

obeyed, and honest.

Obeyed there in the heavens and trustworthy.

obeyed by (all creatures) and faithful to His trust.

One (to be) obeyed, and faithful in trust.

who is obeyed there and is worthy of trust.

With authority there, (and) faithful to his trust.

Globally minded Sekaibito are going to be a necessary part of any company striving to become a truly global Sekaikigyo.

We're getting to that.

Trusted Certificates

Fully trusted

Color used for trusted keys.

Untrusted

Small business are often absorbed by a major company.

Oh, nothing really. Just a tiny little company.

San Diego is an extraordinary place for this.

Written by George Krstic Directed by Rob Coleman

I'm talking about all companies.

(Laughter)