But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

Yet actually, whenever we talk about human rights, we do say that human rights are universal.

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

Now what's our mantra of this day and age I wonder?

It's what we believe about people when we name them with these words.

If a thing is worth doing it is worth doing badly.

But we think the market will buy the fact that these guys are worth,

It doesn't have value all by itself.

And then another 12,500 on the books.

Not so in Italy.

What do you mean?

I don't care what the actual share price is.

Choose your frame of reference and the perceived value and therefore the actual value is completely tranformed.

They provide value for money.

We provide value for money.

I'll provide value for money.

A book worth reading is worth reading twice.

Then the question is, what do you get?

Or, there's another scenario where you say, oh well this one bank, maybe this isn't worth zero.

Really! We're not rich nor do we have a good family background nor are we smart!

And since we want to know what this is worth this is before we got any kind of money from investors this would be called a pre money valuation.

And then people a couple of years ago said, oh, but houses appreciate.

I make several allusions to the Bible.

But the market value or assets is essentially, what is the market saying the assets are worth?

Your good opinion is rarely bestowed, and therefore more worth the earning.

Worth fighting for.

The big residual is always value for money.

Whatever is worth doing at all, is worth doing well.

The worth of a state, in the long run, is the worth of the individuals composing it.

IS A LANGUAGE...

And it's probably because they think that one of these things on the left hand side of the balance sheet, one of these assets, are worth less than what the bank says they're worth.

And this value, this is called a well in general, whenever you're valuing anything, it's called a valuation.

The painting is not worth the price you are asking.

Whatever is worth doing at all, is worth doing well.

It's worth the stretch.

Anyway, this is, I think, just the big picture investment adds value to society.

Kyoto is worth visiting.

It is hardly worth discussing.

And it goes like this

They are often quite egalitarian.

System integrators, not only supporting, servicing, and integrating your products but potentially tens of others.

Don't speak unless you have something worth saying.

That would have been the market value per share.

But the present value, what does that mean?

No. Well, for what it's worth, Sister, I...