But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

Yet actually, whenever we talk about human rights, we do say that human rights are universal.

Now what's our mantra of this day and age I wonder?

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

If a thing is worth doing it is worth doing badly.

It's what we believe about people when we name them with these words.

But we think the market will buy the fact that these guys are worth,

It doesn't have value all by itself.

Not so in Italy.

And then another 12,500 on the books.

I don't care what the actual share price is.

They provide value for money.

We provide value for money.

I'll provide value for money.

What do you mean?

Then the question is, what do you get?

A book worth reading is worth reading twice.

It is.

I make several allusions to the Bible.

Worth fighting for.

Choose your frame of reference and the perceived value and therefore the actual value is completely tranformed.

I wonder if it's worth it.

Really! We're not rich nor do we have a good family background nor are we smart!

IS A LANGUAGE...

There's no need with these people.

But the market value or assets is essentially, what is the market saying the assets are worth?

Or, there's another scenario where you say, oh well this one bank, maybe this isn't worth zero.

The big residual is always value for money.

And since we want to know what this is worth this is before we got any kind of money from investors this would be called a pre money valuation.

Worth killing for.

It's invaluable, sir.

Whatever is worth doing at all, is worth doing well.

And this value, this is called a well in general, whenever you're valuing anything, it's called a valuation.

The worth of a state, in the long run, is the worth of the individuals composing it.

And then people a couple of years ago said, oh, but houses appreciate.

It was worth a try.

Your good opinion is rarely bestowed, and therefore more worth the earning.

It's worth the stretch.

That's worth a shot.

Whatever is worth doing at all, is worth doing well.

Kyoto is worth visiting.

Marcy, Marcy, these things are worth money.

It is hardly worth discussing.

And it goes like this

But the present value, what does that mean?