But this is, of course, an optimistic scenario. Let's think of other scenarios.

We cannot meet your demands.

The price varies with demand.

The price isn't important.

I cannot comply with his request.

So a demand schedule, it shows a relationship between price and quantity demanded.

Next thing I learned from Steve Jobs is

The price reflects the demand.

Prices depend on supply and demand.

Price depends on costs and demand.

Prices depend on the costs and the demand.

I cannot come up to your request.

It's not about low cost.

There have been huge leaps.

And we've done some market study or we just know how the price is or how the demand is related to price, or price is related to demand.

Price

So of course, what matters in a home?

Low Price to Earnings ratio implies that it's cheaper.

Then auctions like eBay are another example of dynamic pricing.

So let's explore how vaccines work.

It always used to be metered and proportional to the service.

Now remember the only thing we're varying here is the price.

Let's say a guy invents a better light bulb.

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

So something very interesting is happening.

After 50 years of improvements, the same washing machine costs 3,195 CHF.

Which one is a better deal?

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

I gave him what he needed.

Trust me when I tell you that.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

OK. So there is the pressure sensitive display in operation.

He does everything as needed.

I believe we should try more things that have a potential to be far less expensive.

I should say how price relates to quantity demanded, and how quantity demanded relates to price.

How could you have prices that kind of move?

Observe his facial reaction when we mention a price.

I could actually price on specific customer segments or on features I know they need.

We've been talking about the law of demand and how if we hold all else equal, a change in price, price goes up, the quantity demanded goes down and the price goes down, the quantity demanded goes up.