Pricing is kind of the tactics.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Our company is always at your service, ma'am.

Our new contacts will give us access to bluechip clients, national governments...

We cannot meet your demands.

He's not the client.

And in value proposition, the goal of this is to find out that minimum viable product.

That's the holy grail for entrepreneurs.

By now, you're intimately familiar with the business model canvass.

Now, this makes sense when you're in a large company releasing version 2.0, 3.0 and 4.0 because you kind of have a feeling of who the customers are and what they need, so a product manager can be pretty accurate about

Simply, consumers already know what they want and the channel just simply is there to fulfill end user demand.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

I cannot comply with his request.

It's a big idea.

Now we finally come to the last part of the business model canvas.

What is it you're building and for who?

What's most important to us when we make a video is what the customer sees.

Does it just simply outperform current solutions that delighted customer.

Apple is one of the few, truly cares.

So on day one, these were their initial hypothesis coming into the class.

And we really doubt Henry Ford asked customers do they want a car before one existed.

Our company's first priority is meeting our customers' needs.

All of these activities are designed to feed the sales model.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

Don't waste any more time responding to that customer.

Now if you remember we started here on the left. We didn't earn and paid media.

In a physical channel, this requires lots of interviews, demos, and prototypes and lots of eyeball of contacts.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

You can connect with stakeholders like the manufacturers and talk with them face to face and leverage their

The information service of the Retracer is at your service, ma'am.

The consultant, who is under the authority of the Chancellor, gives the committee advice on important questions.

Many companies have huge databases of customer information.

And so we're in the last piece in detail is what gain are you creating.

Another key component of understanding customers is understanding customer gains, which is a fancy way for saying what are the benefits that customers expect, or desires, so besides the jobs they want to get done what do they want to gain by using your product or service?

Where on the other extreme, the complexity of selling toner over the web. Incredibly simple.

And so don't confuse partners that you need early on to address earlyvangelists with the ones that you might need a year or 2 from now to address mainstream customers.

Our information section is at your service, madam.

Even though on day 1 you're not thinking about keeping customers because you're desperately worried about getting them, just understand the next thing you're going to be doing is worrying about how to keep your most valuable customer.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

It turns out that the answer is pretty specific.

Do you have some insight about technology and, again, the gains and pains that that will provide for customers?