We've talked about value props, customer segments, channels, customer relationships, revenue streams.

Lifetime value is the customer lifetime value from beginning to end, and just as a note, remember customer acquisition costs acquired over here, needs to be less than customer lifetime value.

Customer lifetime value is exactly what is says.

We've already talked about value propositions, customer segments, distribution channels, customer relationships, and revenue streams.

lifetime value needs to be greater than customer acquisition cost.

Customer. Customer ?

So lifetime value needs to be greater than customer acquisition cost.

But what you need to look at is the customer lifetime value.

And this is a key idea, value proposition and customer segments are the first two things you tend to work on with the business model canvas.

We actually get to execute your business model in customer creation and company building.

As we said earlier, you know now your customer segment's perception of the value of your value prop.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

We talked about value proposition, we talked about customer segments, we talked about channels, but today we're going to focus on customer relationships.

We've talked about value props, customer segments, channels, customer relationships, revenue streams, partners, resources, and activities, and now we get to cost structure.

Our customer segment is really here, or Wait a minute. Our revenue model shouldn't be freemium.

Customer!

Customer!

Customer?

Customer,

Customer...

I brought you a customer. Customer?

Customer I'm gonna pay cash. Customer

Customer Got some plans for this. Customer

So we covered a lot of material in the customer segment part of the business model canvas.

In propositional logic a model was a value for each propositional symbol.

Hey... Customer...

Customer Huh?

Customer 2.50?

Customer 2.50?

Customer Ooh.

Customer What?

Customer Hey?

Customer Sweet.

Customer 2.50!

Customer 2.50!

Let's take a look at the next step in searching for a business model, and that's customer validation.

What we re really trying to understand first is what value is the customer paying for.

Do people agree that you're solving a high value problem or need, and do you understand your business model enough to start test selling, which is the next step in customer validation.

And now you could see the customer segment sports jersey owners match the value prop for sports jersey owners and match the revenue model and it's fairly easy to track their thinking.

The customer is happy, because the customer is God.

Because if you think about it, you've been working hard on value prop, and you've been working hard on customer segments and customer acquisition and activation and channel.

Excuse me, customer!

And a customer.

Customer Hello. Seventeen.

Customer Number twelve.